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This simple strategy may eliminate most, if not all, of your meetings
![](https://1661362760.rsc.cdn77.org/wp-content/uploads/2022/03/p-1-meetings.webp)
These strange and uncertain times have many of us struggling with the work environment. We are all impacted personally by the events of the last two years, and the shifting in norms for the collective can make it challenging to build and foster a sense of culture.
But whether weāre going to be in-person or remote, one thing is for sure: There are too many meetings.
Everyone is operating on varied schedules, so meetings are difficult to plan. Even planning and making sure thereās an agenda and clear goals can take time. Thus, there are meetings to plan for meetings. Meetings to synthesize the meetings.
How many of us have had the fortune of a āno-meetingā day designation company-wide only to find yourself usingĀ that day as the time to meet because well, itās the one day of the week that there are no other meetings.
There is a way leaders effectively influence and bring people together around an idea, or encourage collaboration across functions and departments, and get consensus and buy-in without requiringĀ yet anotherĀ meeting.
Short-form video is the answer.
Imagine getting your ideasāall the thoughts that youād want to share if you were getting folks togetherāout and onto paper. Then, making a short video presentation. Then distribute via email or Slack or whatever channel your collaborators use.
VoilĆ ! A crisp walkthrough of the idea that your collaborators can digest on their own time.
There are two main types of short-form videos.
THE 4-MINUTE UPDATE (INFORMATIVE)
If you want to see a master of short-form storytelling, just spend a few minutes watching Disneyās Chairman of Parks, Josh DāAmaro, doĀ a walk and talk video. Itās a short update for Disney cast members (employees) and guests about whatās happening in the parks. Itāll leave you with an impression that this leaderāand this companyācares genuinely for its employees, and that there is fun and innovative stuff happening at the parks.
Sounds easy right? Well, it is. In that video above, DāAmaro even gives away the secret ingredients. You need some notes/talking points, and someone to hold the phone for you.
THE THOUGHT-STARTER
It doesnāt all have to be a talking head video. It doesnāt even have to be an update. It can be a thought-starter that will help gather input and feedback that you can use to inform the next, big meeting that will eventually bring people together. In that case, you can take your presentation deck and turn it into a short-form video. My team at Light CoCreative made a 2-minute video out of a 4-page deck as a way to gauge interest and collect ideas and inspirations aroundĀ the topic of food and finance.
There are others of videos, including a product or experience demo or an inspirational feature, but no matter what the nature of your meeting replacement video, there are a few key points to keep in mind.
KEEP IT BRIEF
No more than five minutes.
But also, make sure to request the feedback/input you need by a certain time. You are being respectful of everyoneās calendar by not calling a meeting, and in return, you should expect that theyāll respond within a reasonable time frame.
START WITH VALUE
Be clear and direct about what this video is intending to communicate. Help your audience know why this matters by listing your key points in the first slide, or mentioning them at the start.
As with any storytelling, build a story arch that engages your colleagues and doesnāt spend much or any time at all covering the things that the team is already aware of.
MAKE IT VISUAL
It doesnāt always have to be just your face on the screen. Perhaps you alternate between you talking and showing the content. Overlay keywords, thoughts, and phrases over the video. Some subtle transitions can help keep viewers engaged.
Just donāt overwhelm. A few words and supporting points on the screen at any time is all thatās needed. And whatever you do, do not just show a slide and read the slide. Thatās a no-no for any presentation.
DONāT SHOW AND TELL, SHOW AND ASK
Just like any effective communication, you need a call to action. If you are seeking feedback or consensus, be clear about the ask.
If you are presenting a thought-starter or concept that will lead to discovery and discussion, donāt offer up a bunch of solutions. Frame the problem and lay out the options. Engage the viewers and create space for them to see themselves and their own ideas/solutions being connected. End it with an invitation for viewers to comment.
Be specific about how you want to receive comments and feedback. Is it an email reply to you directly? Or with everyone on cc? Or is there a form (link) or a number to call?
If the intention is to have an open feedback discussion, perhaps you post the video and the request for feedback in a Slack channel or another chat thread. If you are wanting to get folksā personal opinions and thoughts in a manner that allows you to synthesize them before taking the next step, then ask them to respond directly via email. Another option would be to create a form (Google FormsĀ orĀ TypeformĀ are two good options).
Finally, be clear about who this video is intended for. Just as most meetings are private and meeting notes are not distributed widely, so too, your short-form meeting-saving video might not be right for distribution either. If thatās the case, state it clearly in the delivery. Mark the video as āunlisted,ā only viewable by users that you specify, and/or password protected if you are able.
By giving your team the ability to review and respond on their own time, youāll be seen as a leader who is mindful of their workload, respectful of their thoughts and opinions, inclusive, and open to asynchronous collaboration.