• | 11:30 am

Saudi Arabia highlights its green transition journey through an immersive exhibition

The exhibition also highlighted the kingdom’s plans for a circular economy, and the Lucid electric car, financed by Saudi Arabia’s Public Investment Fund.

[Source photo: Anvita Gupta/Fast Company Middle East]

In its quest to achieve net-zero targets, Saudi Arabia has pledged to plant 450 million trees by 2030, among other measures. The kingdom has also announced an investment fund to capture and recycle carbon to reduce emissions and reach net-zero status by 2060. The efforts to produce green hydrogen and blue ammonia also highlight Saudi Arabia’s commitment to helping the world become energy efficient while reducing carbon emissions.

To showcase its efforts for a green future, Saudi Arabia hosted an exhibition called KSA Green Transition Journey at the Ritz Carlton in Jeddah. The event offered an immersive experience highlighting the kingdom’s plans for producing clean energy. Saudi Arabia’s Minister of Energy Prince Abdulaziz bin Salman and the Minister of Foreign Affairs Adel Al-Jubeir were present at the exhibition.

Along with Saudi Arabia’s vision for 2030, the event also introduced those present to the Saudi Green and Middle East Green initiatives. The exhibition brought together the kingdom’s climate efforts on one platform and then moved towards plans for a circular economy, after which climate action and nature-based solutions were described. Highlighting the kingdom’s transition since Vision 2030 was launched in 2016, the interactive event showed how even as the world’s leading oil producer, Saudi Arabia has always prioritized sustainability.

The event also had a segment called Energy Now to display technology that will ensure a sustainable future for the kingdom. An electric car manufactured by American firm Lucid, which is backed by Saudi Arabia’s Public Investment Fund, was also on show at the exhibition.

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