• | 1:00 pm

Gamers8 and Spotify partner for Saudi Arabia’s first live international esports season

Gamers8 will curate an official playlist by Spotify’s music team and lists by gaming professionals and celebrities.

[Source photo: Anvita Gupta/Fast Company Middle East]

Gamers8, one of the biggest Esports and gaming events, has entered into an exclusive partnership with music streaming platform Spotify which will be the official audio streaming partner for the all-new esports and gaming season taking place live in Riyadh this summer.

Under this partnership, gamers and their fans can enjoy specially curated audio inspired by the esports community.

Gamers8, from the creators of Gamers Without Borders, will be held in the Saudi capital from July 14 to September 8, with a total prize pool amounting to $15 million.

Through this partnership, Gamers8 will have an official co-curated playlist by Spotify’s music team and lists by gaming professionals and celebrities. In addition, Spotify and Gamers8 will create and launch a podcast dedicated to the season in partnership with Rising Giants Network. The eight-episode series will be the go-to place for gaming enthusiasts to hear about the top players through game highlights and one-on-one interviews.

The partnership will also see the release of the highly anticipated Gamers8 anthem produced by DJ and producer R3HAB, featuring Saudi pop artist Meteb Alshalan.

“Music and audio are an essential part of esports. We are thrilled to partner with Spotify to provide our fans with a one-stop destination where they can enjoy the ultimate curated content and iconic experiences. Together with Spotify, we can collectively combine esports, technology, entertainment, and music to inspire the gaming community, as well as the next generation of gamers and fans,” said Omar Batterjee, Head of Marketing, Communications, and Partnerships at the Saudi Esports Federation, in a statement.

“While we continue to be laser-focused on growing the creators’ community, we are equally passionate about creating memorable experiences for the Saudi youth, demonstrating our commitment to the local community,” said Nicole Aoun, Spotify’s marketing and partnership lead in Saudi Arabia. 

More Top Stories: