• | 12:00 pm

Careem’s super app adds ‘donation tile’ to give back to important causes in the Middle East

The company has partnered with UNHCR, UNICEF, Dubai Cares and the World Food Program to support refugees in the region.

[Source photo: Anvita Gupta/Fast Company Middle East]

The conflict in Syria alone has turned six million people into refugees,  while conflicts, climate change, and the pandemic have put more than 35 million children in the region at risk. Against such a backdrop, humanitarian organizations and aid from strong economies in the Gulf form an essential support system for this vulnerable population.

Now, the Middle East’s biggest delivery startup Careem has partnered with UNHCR, UNICEF, World Food Program (WFP), and Dubai Cares to raise funds for those in need. It has added a donations tile to collect financial help for economic upliftment, education, and emergency relief initiatives. With the money raised via Careem’s super app, the WFP will ensure food security for refugee children, and UNICEF will deliver education for all.

“Everything that we have added to the Careem app has been built with a focus on our purpose to simplify and improve people’s lives. With our new donation tile we are giving people an opportunity to donate to some of the region’s most important causes,” said Adeeb Warsi, Managing Director of Platform at Careem, in a statement.

Apart from grants for refugees, the funds that Careem collects for UNHCR will create income opportunities for refugees to support themselves. Children in countries such as Egypt, Lebanon, and Jordan, will receive educational supplies and digital tools for school. The addition of a donations tile gives power to users of the super app to do their bit for people with a few taps on their smartphones.

“UNICEF welcomes this new partnership with Careem. This powerful use of technology will directly engage the Careem community in our mission to address the global learning crisis and ensure that every child has a fair chance to go to school, learn and develop the skills they need to thrive,” said Fairuz Taqi-Eddin, UNICEF Gulf Area Office Chief of Partnerships and Resource Mobilization, in a statement.

More Top Stories: